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Jacob Morgan on Social Media, Technology, Marketing, and Life

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    “Turnkey” Solutions for SEO or Social Media, Good Idea? started by jacobmorgan
    Have you heard of companies or individuals offering “turnkey” solutions/strategies for SEO or for social media?  Wait, let me back up, let’s start off with “what’s the first thing that comes to your mind when you hear the te
    Quick and Easy SEO Tips - URL Structure started by jacobmorgan
    This is part of a series of posts for various quick and easy SEO tips.  So far we have covered title tags and meta descriptions, today we are going to cover URL structure.  If you look at the top of your browser you will see a URL such as http://www.jmorganmarketing.com or http%
    The Value of Twitter started by jacobmorgan
    I was home for thanksgiving and got into a long discussion with parents about what exactly I do.  The SEO stuff actually made a bit more sense to them then the social media stuff.  My parents understood why it is important for companies to maintain an online presence but they really cou
    Why You Won’t Make any Money With Social Media started by jacobmorgan
    There is always a lot of talk going on around the web about how companies and individuals can make money through social media, I’m telling you they can’t.  You don’t make money with social media, it’s that simple.  If you sign up on tw
    Mixing Traditional Media With Social Media started by jacobmorgan
    There is always this debate going on what delivers the greater ROI traditional media or social media?  Which one delivers greater results?  Which one costs more?  Which one is worth your time?  It appears that traditional media and social media are at war with one anot
    Get Through the Fluff with Twitter started by jacobmorgan
    I get a little tired with marketing fluff and superfluous words that people use, don’t you?  I mean how many characters or words can it possibly take for someone to convey a thought or an idea?  I know we all use superfluous words but sometimes people layer it on just
    Create a Customized Twitter Background, Free! started by jacobmorgan
    I came across this great site called “twitbacks” that let’s you customize your twitter background.  There is nothing wrong with using a vacation photo or 3d image for your twitter background, but if you want to give people a bit more information about yo
    comScore Most Visisted Web Sites for June 2008 started by jacobmorgan
    Today, comScore has released a bunch of data regarding the most visited sites for June 2008.
    Not surprised to find Google, Yahoo, and AOL among the most visited websites.  Craigslist and Facebook are also starting to climb up the ranks as well and are both ranked in the top 20.Â
    Social Media Myths started by jacobmorgan
    After hearing about and witnessing all sorts of odd and strange social media strategies/campaigns/discussions, I decided to address some of the big social media myths out there.  I’m sure you know of several social media myths as well so please share them in the comments.%C
    Trying to Promote Your Blog? BlogUpp! May Have a Solution started by jacobmorgan
    Everyone is always looking to get more traffic to his or her blog. Of course, the key is not to just get more traffic, but to get RELEVANT traffic. A new company called BlogUpp! Thinks they may have found the solution for driving relevant traffic to your blog. So, what is BlogUpp! [..
    12 Year Old Finds Iphone Flaw…12 Year Old With an Iphone?! started by jacobmorgan
    Today Cnet reported that a 12 year old boy found an iphone flaw while texting his girlfriend.  A lot of people were interested to read about the flaw and how to fix it, but read the first sentence again…”a 12 year old boy found an iphone flaw while texting his girlfrie
    Using SWOT for Social Media Strategy started by jacobmorgan
    If you have ever taken a marketing or a business class then you may remember what SWOT stands for.  SWOT stands for strengths, weaknesses, opportunities, and threats.  Using a SWOT analysis is a great way to break down and analyze a particular strategy.  Today I’m
    Quick and Easy SEO Tips - Title Tags started by jacobmorgan
    SEO is a topic that is usually on the minds of most companies and individuals.  Everyone is always trying to figure out how to drive more traffic to their site.  A company usually has to jump through several hurdles to get anything implemented and that can usually take months.  As
    What are You Thankful for this Thanksgiving? started by jacobmorgan
    This year I am thankful for so many things, of course the top of the list is health and happiness of my friends and family.  I have an amazing girlfriend, Lindsay, who I love very much and who supports me with all her heart.  Thank you so very much Lindsay!
    I won’t
    New Disqus Plugin for Wordpress Causes RSS Feed Error started by jacobmorgan
    Yesterday I downloaded the new Disqus plugin for wordpress, everything was fine, comments were showing up and I was happy.  My blog is syndicated on a few places, alltop.com being one of them.  I checked alltop.com to see where my blog was ranking and then realized that it was nowher
    Questions and Controversy started by jacobmorgan
    If you could have one super power what would it be?  John McCain should be president.  What questions should you ask while forming a social media strategy?  Social media belongs only under the marketing department.  Who do you consider a social media “expert&
    Personalization not Automation started by jacobmorgan
    A few people have been asking me about tools they could use to help automate the social media process.  To which I respond, why would you want to automate it?  To use an analogy, that’s like building a little “you” robot that goes around and sta
    Guest Post: UCSC Marketing Professor on the New Political Networking started by jacobmorgan
    If you recall, a few days ago when I was talking about Vision and Mission statements, I mentioned my old marketing professor from UCSC Ken Germann.  Well, after writing that post and mentioning him, I decided to send him an email to see how we was doing, we chatted a bit and I invi
    Google VIP Party, and an SEO vs PPC Discussion started by jacobmorgan
    Just came back from the Google VIP party and I must say, it was great. After attending events like these, you start believe that Google is not a search engine - it’s really a relationship management platform. Matthew Dolan, the relationship manager for the National Agency Team,
    Promoting Vs Relationship Building started by jacobmorgan
    I’ve had a few people/companies ask me to help them promote something online, oftentimes what they ask me to promote has nothing to do with me or what I write about, it’s like asking me to write about or help promote a new dog collar.  Can you honestly imagine m
    How to Not Ask for E-mail Addresses started by jacobmorgan
    I was looking around for furniture in San Francisco and came across a site called “yourfurnituteoutlet.com.” The site sounded promising so I clicked on the link and was taken to a page that looked like this:



    The furniture from the pictures looked good, there was only
    Quick and Easy SEO Tips - Meta Descriptions started by jacobmorgan
    This is part of a series of posts for various quick and easy SEO tips.  A few days ago I wrote, “quick and easy seo tips - title tags,” today we are going to cover meta descriptions.  Meta descriptions are actually quite important because they are among the f
    Twollow: Automatically Follow People on Twitter Based on Keywords started by jacobmorgan
    Twollow is new simple tool that automatically follows people based on keywords or phrases that those people mention.  Think of it like Google Alerts but for twitter.  It’s an interesting idea but sometimes people will mention keywords or topics that aren’t really re
    What do Retailers Know About Social Media? started by jacobmorgan
    Retailers such as JC Penney and Victoria’s Secret are turning to social media interaction to boost back to school sales.  According to an article by Information Week:
    “Social networking sites, virtual worlds, social shopping sites, visual search engines, i
    Linkedin Launches Applications, Are Using Them? started by jacobmorgan
    If you haven’t already started marketing yourself on linkedin, you should!  Linkedin has just announced that they are going to be adding applications to their platform.  What does this mean for you?  Well it means that you now have an extra set of tools that you c
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